The Sloth Visibility Index
Our proprietary score for understanding brand visibility across AI search, built to highlight what actually lasts rather than what moves the most.
Confidence Rating: High
Steady, cycle over cycle. This is exactly what the Index is built to reward.
Visibility that lasts, not visibility that spikes.
The Sloth Visibility Index combines your brand's coverage across AI search engines with how consistently that presence holds over time. Instead of rewarding sudden spikes, the Index is built to surface visibility that stays steady across reporting cycles.
A higher score reflects a brand that shows up reliably. A lower score simply means there is more room to build consistency, and our GEO Guidance is built to help with exactly that.
Three inputs, one considered result.
Coverage
The share of tracked prompts where your brand appears, reviewed once each cycle is complete.
Stability
How consistent that coverage stays from one cycle to the next. Brands with steady, dependable presence score higher here, even if their raw numbers are modest.
Confidence
Every score comes paired with a Confidence Rating, showing how firmly we stand behind the result based on the depth of review behind it.
Three bands, one honest picture.
Steady
Your brand shows a consistent, dependable presence across tracked prompts.
Developing
Your visibility is present but still settling into a consistent pattern. Most brands spend meaningful time in this range while their content catches up to their goals.
Early Stage
Your visibility is just getting started. This is normal for new prompt sets or recently launched GEO efforts.
A longer view of what visibility means.
Most visibility metrics reward volatility, the brand that spikes the highest gets the attention, even if that spike disappears the next week. The Sloth Visibility Index takes a longer view.
We believe a brand that shows up reliably, cycle after cycle, tells a more useful story than one that only shows up once.
On every Brand Report Overview.
Alongside your key metrics
The Sloth Visibility Index appears on your Brand Report Overview, updated each reporting cycle, alongside your Confidence Rating and Time to Insight.
Historical trends
Historical trends are available going back as far as your account history allows.